Deep Dive 1: Wine Tasting Event

In IDP 316 - Portfolio by Angela Gregory

The Forbes Library Wine Tasting Event was the site of my gathering redesign. The two POV I incorporated into my prototype were from Diane and Krystal. Diane is in her

Large words for crafting poetry with others as a way to socialize and deepen connection at the event.

Diane is in her 60’s, and came to this event alone to take a much-needed break from the task of selling her parent’s homestead. She is from CA where she has also attending wine tastings at wineries. Diane is very social and enjoys wine tastings because you never know who you’ll meet and what interesting stories you’ll hear. She could care less about tracking the wines she’s tasted for purchase later, as she couldn’t be bothered with the task. My insight for her was that she is looking for other ways to connect with people socially at this type of event. Krystal, my other user, is in her 30’s and came to this event with her co-workers. She also has been to other wine tastings and often goes to the weekly ones at State St. Market in Northampton. She likes that she can taste before she buys and wants to be able to track what she’s tasted so she can go out and buy it later to share with friends. She loves an event like this to bump into familiar faces, try new things, unwind from work in a relaxed environment and to share that experience with a friend or two. She said she wished she had more pockets at an event like this, and often her hands were full from carrying the plate, wine glass, pamphlet and pencil for tracking tastings, as well as her personal belongings. My insight for Krystal is that she is very socially focused and wants to share in a fun experience that will deepen her relationship with people. She also needs to purchase wine with confidence it will delight her taste buds as well as her friends when she shares it with them.

A unique QR code hangs over each bottle on a sash. A user scans the code on the wine they liked tasting with a smartphone. Using the smartphone decreases the number of things they need to hold onto and saves time logging preferences.

Krystal, my other user, is in her 30’s and came to this event with her co-workers. She also has been to other wine tastings and often goes to the weekly ones at State St. Market in Northampton. She likes that she can taste before she buys and wants to be able to track what she’s tasted so she can go out and buy it later to share with friends. She loves an event like this to bump into familiar faces, try new things, unwind from work in a relaxed environment and to share that experience with a friend or two. She said she wished she had more pockets at an event like this, and often her hands were full from carrying the plate, wine glass, pamphlet and pencil for tracking tastings, as well as her personal belongings. My insight for Krystal is that she is very socially focused and wants to share in a fun experience that will deepen her relationship with people. She also needs to purchase wine with confidence it will delight her taste buds as well as her friends when she shares it with them.

After ideating, the concept I decided to show for my prototype was a sash that went over the neck of the wine bottles with a unique QR code on it that could be scanned on a smartphone to log their preferences without the hassle of searching through a pamphlet and noting with a writing utensil. The wine name and information would be stored in the QR reader app for later use when making a purchase.

The other element I wanted to bring to the event redesign was magnetic poetry. Each wine tasting table (of which there were 13 at the event) would have a container of magnetic poetry words and after trying the wine they could choose a few and either put it on a small board that they carry to do with friends, or add it to a larger board that is somewhere in the center of the event. After thinking about this idea some more and considering the additional items one would have to pick up, I think that having a large magnetic surface with larger words that are already placed on the board randomly would be an activity that could be utilized by anyone and wouldn’t add to the things they needed to hold.